December 27th, 2007

Alas! My Favorite Drink is Synthetic!

Ever since I saw the new drink at the departmental store near my home, it’s become my favorite drink. Tropicana Twister is the closest to the perfect sweet tasting orange drink that I’ve come across.

Minute Maid is too watery to my liking and the Twister had the right consistency.

Unfortunately, I came across a fact about the drink that I didn’t quite like. Tropicana Twister is a ‘Fruit Drink’ and not a ‘Fruit Juice’.

What’s the difference, you might ask. My answer: Big.

A ‘Fruit Drink’ is just marketing speak for synthetic drink. In other words, the drink has more ‘concentrate’ (what locals refer to as ‘essence’) and less or no fruit pulp.

I head to the fridge, pick up the bottle of Twister to read through the ingredients. It reads, “nature identical flavouring substances”.

I don’t want nature identical stuff. Just nature would do please.

To me, the drink isn’t the same anymore, even though it tastes great.

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14 Responses to “ Alas! My Favorite Drink is Synthetic! ”

Ottayan says:

Thanks for highlighting the difference.

Kiruba Shankar says:

You are welcome, Ottayan.

Here’s bit more details.

Fruit Juice: Must contain more than 80% fruit pulp.

Fruit Nector: Must have between 20% to 80% fruit pulp.

Fruit Drink: Typically has less than 20% pulp.

Ravi says:

Kiruba, this is exactly what happened in my home as well. My mom, wanted to try the new ‘bottled’ Tropicana and was disappointed with the taste. She immediately said “It tastes like artificial” and lo the ingredients said the same “Fruit drink” instead of “Fruit juice”.

Kiruba Shankar says:

Exactly, Ravi.

A lot of us associate Tropicana with real fruit juice. That’s what their ads portray as well.

And so when they come out with a new drink and call it, ‘Fruit Drink’, its totally misleading.

Arun Sundar says:

You are right kiruba. But here in US, there are both Fruit juice and Fruit drink and those with no pulp and some with lots of’em. But unless we read thru the ingredients, the difference you high-lighted would never be known.

S Ramanathan says:

whatever it is, i jus love it tooo much! i generally dont have a favo drink, jus drink whatever i get…but this one….jus too good for me! love it! so what if it is synthetic, arent some many other things we use artificial?? [;)]

Ganesh S says:

try onjus, thats the best you guys will like , its thick and has lot of pulp

pg says:

hi nice artical plz visit my blog popatghandat.blogspot.com

insane says:

Hey most fruit juices or fruit drinks available in India now are that way na?Which juice has 80% fruit pulp? But fact is many of them taste reall good even though its bad for health..

RK says:

Hi Kiruba,

Greetings!

I have just registered myself into this forum.

I wanted to say “Hi Friends” to all.

thanks
RK

tercumenette says:

nicepost

The Mocking Spirit says:

Twister tastes nauseatingly sweet!

Gnaanashekaran says:

Interesting but why do we need to battle between fruit and near fruit drinks where we find real fruit fresh from gardens all over the place? though it takes a little time, i think it is the best. One advise, never refrigirate or store the fresh juice. squeeze and drink immediately. Please bear in mind that when you go for fruit pulp drinks, you are also consuming the preservatives which is nothing but chemicals…:-)

Vivek Yadav says:

shouldnt this be your favourite drink?

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