April 29th, 2008
The Veiled Marketing Tactic

I got an email from the organizers of The Great Developer Summit saying that they are giving away 100 free tickets for the event. It’s on first come first served basis. All they needed was the name, email and phone.

It wouldn’t hurt, I figured and so I went ahead and filled in the details. I must’ve done that less than a minute after I received the mailer. Not that, I had much hopes of getting in. So, it was a pleasant surprise when I got a call from them saying that I might not have made the top 100. I shrugged my shoulders and carried on with my life.

Today, I receive another email from them confirming that I hadn’t made it but they are willing to give me an entry at the discounted cost of Rs.3599. The original cost, apparently, is Rs.5999.

And then, it stuck me. Gosh! It’s a sales tactic. And I fell for it.


4 Responses to “The Veiled Marketing Tactic”

  1. Giridhar says:
    May 25, 2009 at 6:08 AM

    I always have felt that all promotions and offers are gimmicks… and if someone offers something for free.. i alert myself not to fall for it.. but then i do fall sometimes.. :-)

    somewhere heard this.. dunno if its appropriate here.. no one gives u free money… except daddy.. :-)

  2. Anil P says:
    May 25, 2009 at 6:09 AM

    To falter once in a while is to be human, and there’s a certain charm to gullibility – it makes the person smile – at himself that is :)

  3. CK says:
    May 25, 2009 at 6:09 AM

    I’m glad you shared this with us !

    First, I’m going to be wary of such offers !

    Second,even if I succumb, I can always console myself by saying, If KIRUBA can fall for it,any one can !!!!

  4. pappu says:
    May 25, 2009 at 6:09 AM

    they want to trap in a way or other. usually people fall for such tactics, thats y marketing people implementing such new ideas

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