July 10th, 2008

At Pondy Bazaar, one of Chennai’s bargain happy shopping places, I saw this guy selling ‘tooth lotion’. I’ve heard of ‘tooth paste’ & ‘tooth powder’ but never a ‘tooth lotion’. Now, that’s an idea for a brand new category for HLL.

I like how he calls his small box on wheels as ‘Dentic Poly Herbal Centre’!


3 Responses to “Taking Colgate & CloseUp, Head On.”

  1. Sri says:

    This man has created new market segment,man u shud go to parry’s corner and check near the court…there will be much more interesting things happ…

  2. Sasidhar says:

    Did you buy any?

  3. Ronak says:

    Interesting…..

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