I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.


Kiruba Shankar

Why This Saloon is Popular Among School Boys

This saloon has something simple that has made this the most popular saloon among the school boys in our village. Just a mirror and a spiral comb attached to a rope. It’s become a magnet for the boys, who tidy their hair before entering their school nearby.

I asked the saloon owner what prompted him allow the students to use the mirror. He replied, it costed him nothing but has earned him a lot of good will among the kids. This simple gesture has made the kids choose his saloon over others. Being kind hearted makes good business sense.

The Ingenious Envelope

I came across this very innovative envelope. One that is not out of necessity. You see, it’s very common for guests to give contributions during family functions. It’s almost always an odd amount such as Rs.501 or Rs.1001. While giving the money, it’s always a challenge to find that one rupee coin. So, some ingenious person found a jugaad to sell the envelope with the one rupee coin already attached to it. This way, the person can charge a premium for the envelope. A brilliant business idea by adding value that differentiates from the competition.

Innovative Light at Ciclo Cafe

I visited Ciclo Cafe, the first specialty cycling themed cafe in India. While taking a look around, the thing that really caught my eye was this improvised light using a cycle wheel rim. Took a photo to use it as a reference to do a similar design at the farm house.

Robert Shiller’s Devastating Takedown Of Housing As An Investment Will Have You Renting For The Rest Of Your Life

Gosh! This an article that none of the construction companies want you to read. Robert Shiller, the Yale Prof who won this year’s Noble Prize, says buying a house is such a bad investment idea. I must show this to my wife who is hellbent on buying a second apartment. http://www.businessinsider.in/Robert-Shillers-Devastating-Takedown-Of-Housing-As-An-Investment-Will-Have-You-Renting-For-The-Rest-Of-Your-Life/articleshow/24168367.cms

Experience of dining on the River

What a brilliant idea! As we were driving from Shimla to Chail, we had to cross a bridge over a small river. The one thing that caught our attention were a few tables laid out in the middle of the river. It turned out that a small time hotelier could not afford to get land to build a restaurant on the road side and instead chose the river to be his spot. The water was ice-cold but super refreshing during the afternoon. The biggest USP was the unique experience of dining on the river. He was doing wonderful business. Hats off to the guy.

I particularly loved this thatched roof setup. Most people preferred to bask in the sunlight though.

These guys were enjoying their whisky and truly chilling out.

View from the water level.