I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.


Kiruba Shankar

Podcasts with Sterling MD & CMO Coming Up

Today, am heading to the new Sterling office to meet its MD, Ramesh Ramanathan and its CMO, Peshwa Acharya. Sterling is among India’s largest holiday companies and they are credited with a brilliant business turnaround and recently went through a complete overhaul in branding.

I’m interviewing Ramesh, who I have known personally for two decades now for the Movers & Shakers Podcast to discuss the power of thinking big and importantly acting on those ambitions.

The conversation with Peshwa will be for my soon to be launched show exclusively focusing on Global CMOs and the cutting edge marketing techniques.

Life Lessons from Ariana Huffington

I finished listened to a podcast where Tim Ferriss interviewed Ariana Huffington, the founder of The Huffington Post. She sold it to AOL for US$315 Million and personally pocketed a cool US$21 Million. Today, I read that she raised US$30 Million in funding for her new wellness company, ThriveGlobal at a valuation of US$120 Million.

These are reasons enough to listen to the podcast a second time and glean important life lessons from it. That’s exactly what I did.

Sleep 8 hours: If you haven’t watched her TED talk on sleeping your way to success, you must. She insists that our body needs 8 hours of sleep for higher productivity. I can vouch for this totally from my own experience. The only thing that I didn’t like was that Ariana does not have a fixed sleeping schedule. She says that her sleeping time varies but he’s her 8 hours sleep. I would rather respect our body clock.

Meditate: Ariana spends time every morning meditating that clears up her mind to take on the day.

Connecting People: She is a master networker and the trick, she says, is to find out what is it that people want to achieve. She then finds ways to connect people who will help achieve those goals.

Learning to Communicate Well: One of the first things that stuck me hard was the strong accent she had. She is from Greece and it clearly shows. Growing up, she’s learned French which was the official foreign language in Greece. But she consciously worked on learning and improving her English. She eventually went on to be the President of the Cambridge Debating Society which is a big deal because she was the only female foreigner to hold that post in all of Cambridge long history.

Book of Dreams: This is something that I loved and immediately put into practice. She would write down her bucketlists, goals and dreams in notebooks so as to capture them. It important to document them lest we lose to them.

What Would You Ask Devdutt Pattanaik?

Super thrilled to have Author and Mythologist Devdutt Pattanaik agree to come on the First Book Podcast. Imagine a person who has authored 30 books (many of them bestsellers), tell you about his tips, techniques, and secrets of becoming a better author!! The Interview is scheduled for 25th Oct (day after tomorrow). If you had one question about authoring to ask Devdutt, what would it be?

The World’s Best Foreign Correspondent Shares Authoring Tips

Christina Lamb wrote the bestselling book, ‘I am Malala‘ along with the Nobel Peace Prize winner. This is one of her eight books. She has won 14 major awards, including five times ‘Foreign Correspondent of the Year’ and Europe’s top war reporting prize, the Prix Bayeux. So, you can imagine the quality of advice she gave for newbie authors and writers when I interviewed her for the First Book Podcast. Stellar stuff. Coming soon. Do follow the FB page to listen to upcoming podcasts.

A Morning with Prakash Iyer

A morning well spent with Prakash Iyer, author, speaker and business coach. Recorded two excellent podcasts. What resonated deeply with me is his opinion on being authentic and comfortable with who you are. Look out for the podcasts. You’ll love his style of storytelling. After breakfast and podcasts, our conversation extended on our drive as I dropped him at the airport.