Product advertising in tamil movies is hitting big time. Can you believe a new movie is going to be called “PEPSI” !! Shaam of 12B fame is the hero. And today I hear that the producers of ‘Baba’ , the next Rajinikanth movie will be earning Rs.3 crores for subtly placing products in strategic locations while shooting the movie. So if Pierce Brosnan drives a Aston Martin, our superstar might drive a Maruti Esteem !!