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Kiruba Shankar is CEO of Breathe Digital, a digital marketing consultancy. He is an author of 5 books, Professor of Digital Marketing and a Weekend Organic Farmer. More about him at http://Kiruba.com. Kiruba is a Professional Speaker and is the Founding President of the Professional Speakers Association of India. His Professional Speaking site is at http://Kiruba.Pro. He can be reached at +91.9841597744 or Kiruba @ Kiruba.com.