Kick Thru : The newest form of intrusive online advertising. When one moves the mouse cursor over an ad, it opens up the website. This means even if the surfer accidently moves the cursor over the ad with no intention on clicking on it, he will still be forcefully be taken to the advertiser’s webpage. Sic !! Whoever thought of this obviously hasn’t heard of the horse and the lake idiom. (via Mahesh )
