Using Google last night, I noticed that it was using ‘click-throughs’ . Rather than going to that page directly it instead takes you to a URL on Google’s site, which then forwards you on to the right page.

I check now and Google no longer seems to be following this and is back to its old self. Is this just occasional sampling or is it about to be rolled out for everyone over the coming days? If they implement this, not only will Google know what we are searching for but also which results we choose.