In General

Here’s good reason why I love cycling : Lance Armstrong, the four time Tour de France champion & caner survivor, recently inked a five-year endorsement deal with Subaru worth an estimated $12 million. He has a new book (Every Second Counts) coming out in October, and two Hollywood Hollywood studios are bidding for the rights to make a movie about his storied life. But should a cyclist be pedalling ….er..umm.. I mean, peddling a car?!! Guess, its all in the game.