In Case of Emergency (ICE)

Due to the recent bombing in London and floods in Mumbai, there has been a tremendous push to launch the International “In Case of Emergency” (ICE) campaign.

As you know, many people were injured in these incidents. Many of those injured were found with their cell phones. First responders used the injured person’s cell phone to try and locate a family member that they could notify on the injured persons behalf. However the rescuers found it difficult to locate the appropriate person.

Wireless subscribers are now being asked by Public Safety Officials all over the world to store the word “ICE” in their wireless phone address book and put their next of kin’s phone number next to it.

In the event of an emergency, this person would be contacted quickly by ambulance and hospital staff.

Let’s start by adding up the number in our cellphones.

(Via Augustine)