kiruba.com

Posted February 1, 2006

How StockMarket Can be Such a Bitch!

Picture this! Your business grows 82% over last quarter from $1.03 Billion to $1.92 Billion. Your business earns $372 million profit. That’s Rs.1674 Crores of profit in just three months!! Holy Moly! That’d have given any CEO a hard-on!

Right?

Wrong.

The stockmarket didn’t think so. Google’s stock crashed 12% just because the stock analysts were expecting it to grow 100%.

That’s Rs.72000 crores wiped out in a single day. Heck, that’s more than what the world’s largest car maker, General Motors’s is worth.

Oh! The perils of taking your company public!

Kiruba Shankar

Kiruba Shankar is CEO of Breathe Digital, a digital marketing consultancy. He is an author of 5 books, Professor of Digital Marketing and a Weekend Organic Farmer. More about him at http://Kiruba.com. Kiruba is a Professional Speaker and is the Founding President of the Professional Speakers Association of India. His Professional Speaking site is at http://Kiruba.Pro. He can be reached at +91.9841597744 or Kiruba @ Kiruba.com.