Google Alert Your Name
Sometimes, it helps to set up a google news alert for your name. Today, on an impulse, I searched for my name in Google News and stumbled upon an article on Podcasting in Business Standard newspaper which features my name along with a few other bloggers. I would have never known otherwise. Lesson: Google Alert your name.
I have always kept a close watch on Technorati (for what bloggers say about you). This has even more prominence for companies. I’m sure many PR departments have their ears glued to the ground on mainstream news papers and TV channels. But I wonder how many of them keep tab on what the bloggers are talking about their companies and products. A simple technorati alert should take care of that.