Google’s Googly Ads

Cricket in india is so big that even Google can’t afford to ignore it. In a marked departure from their methods, Google has launched a special advertisement package for the India-West Indies series. Hadn’t known about it so far.

What they do is very simple. They have lined up a set of cricket related websites from their Adwords network so that the client ads will feature both Google search engine as well as cricket related websites.

An ominous sign of how Google’s India team is beginning to eat into the online ad market by taking the portals in their own game.