In podcast, The Kiruba Show

This week’s guest on Kiruba.TV is Manish Sharma, Panasonic India’s Marketing Head.  Kiruba.TV, is my podcast show where I interview achievers and top management professionals. This is a collaborative, crowd-sourced podcast show where you get to actively participate. If you have any questions for Manish, please leave them in the comment box below or mail them to me at Kiruba @ Alternatively, you can sms your question to 09841597744 or tweet it @Kiruba.

Here’s info about Manish Sharma.

As Director of Marketing, Manish Sharma has been formulating and implementing Panasonic’s marketing initiatives in India. He joined Panasonic in August 2008 as Product Head for VIERA range of Flat Panel Televisions and was subsequently elevated to Director of Marketing in April 2010. Manish comes with a rich 14 year experience and industry knowledge, having worked previously with electronic majors like LG Hotline, Samsung India & Haier India.

He has been instrumental in celebrity associations with Panasonic and endorsement of sporting events. With his understanding of Panasonic and the India market, he has helped the Panasonic brand to make it high on local flavor with a major youth connect.

Following the success of Bollywood star Ranbir Kapoor’s association with Viera brand of Panasonic Televisions, Manish introduced another Bollywood star Katrina Kaif to be the face of Panasonic’s Home Appliances range. Panasonic becoming the Official Electronics Partner for the Delhi Daredevils Team and the Indian National football team has marked Panasonic’s foray into sporting events. Also Panasonic signed Dia Mirza as the face for Eco ideas – CSR initiative. These initiatives have been instrumental in channel penetration and consumer excitement for Panasonic products.