Had a ball conducting an unconfernce on Social Media at Aircel’s HQ. The audience of around 50 had heads of various departments as well as key digital stakeholders within Aircel. I expected a stiff, formal gang but they were such an amazing sport and extremely proactive. It was a high energy event with very high participation, especially from the senior management. A very clear statement that folks prefer a hands-on engaged sessions where they get to dirty their hands as against passively listening to data heavy power-point presentations. — at Gurgaon
