Competing with Nutella2013-12-212014-01-02http://www.kiruba.com/wp-content/uploads/2018/09/kiruba.pngkiruba.comhttp://www.kiruba.com/wp-content/uploads/2018/09/kiruba.png200px200px
A local brand competing with Nutella smartly positioned itself on the shelves of supermarkets. With Rs.100 cheaper, FunFoods makes for a compelling choice.
Kiruba Shankar is CEO of Breathe Digital, a digital marketing consultancy. He is an author of 5 books, Professor of Digital Marketing and a Weekend Organic Farmer. More about him at http://Kiruba.com. Kiruba is a Professional Speaker and is the Founding President of the Professional Speakers Association of India. His Professional Speaking site is at http://Kiruba.Pro. He can be reached at +91.9841597744 or Kiruba @ Kiruba.com.