OK, turn your monitor upside town and you’ll notice that it’s our 7up logo. Well, Pepsi is planning to re-brand the drink as dnL (< duh > 7up upsidedown < /duh > ). Actually, logo is not the only thing that is turned upside down. Now they make a green beverage and put it in a clear bottle. (< duh > again, reverse of 7up< /duh > ). Then, they add caffeine to jolt the drinkers. (< duh > yeah, the original 7up was caffeine free< /duh > ) . The strategy may work. It will certainly catch the attention of the youngsters, their target audience, for being different. For starters, if it wasn’t for all the upsidedown thingy, it wouldn’t be mentioned in this blog !!