Brilliant idea. Increasing the number of lead calls. Ask any advertiser and he’s tell you how much he loves those ‘lead calls’. That’s where Google’s new addition to Adwords comes in very handy.
From Google’s FAQ : “Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party.”