I wrote this fortnight’s tech column with a tinge of guilt. The last audio podcast I did was 6 years ago coz I started to focus more on video. Am beginning to realize that audio podcasting is not only cheaper and easier to produce, it is consumed better than video. My audio podcasts are here at http://Kiruba.fm/ and video podcasts are here at http://Kiruba.TV/. Time to refocus on audio podcasting.
I wrote this column in Deccan Chronicle not as a reviewer but as a customer. I’m in the market to buy a new smartphone and as any serious buyer would do, researched hard. I narrowed it down to an iPhone5S and a Nexus 5. This column actually helped me decide which phone to buy.
My column in Deccan Chronicle today is based on observation of FB posts that gets higher engagement.
While I recommend shorter posts, ironically, this post is over 300 words!! Anyway, here goes…
Making Facebook Posts Attractive
There are many of us who are constant Facebook users. We have more friends online that we do in real life. As a Social Media consultant, I’m always curious about our behavior online and how people respond. One particular interest is to find out what kind of Facebook posts attracts the most engagement. I’m talking about posts which get the maximum likes, comments and shares. Here my observation and tips.
70% of Content is visual:
Facebook gives very high emphasis for photos and videos. About 70% of content that you see on your timeline are photos and videos. Even if you want to make a textual update, see if you can add a relevant photo to it.
Single Photo is better than albums:
I’ve noticed that a single photo seems to attract better likes and comments rather than an album with multiple photos. If you do have more photos, then make sure to add a description to each photo.
Ideal Post Length:
Facebook posts with about 50 words receive 60% more likes than longer posts. So, make sure to keep them short and to the point.
Use call-to-action words:
When you your post, what action do you want your readers to perform? Words like ‘Click Like’ or ‘Share this story’ gets at least 5 times better results.
Time Your Posts:
The maximum exposure for our post happens in the first one hour. So, its important to time your update. The best time to update is around 9am for businesses. If you are a student, then 8pm works very well.
Tell personal stories:
Write incidents in your life the same way you would narrate it to friends while sitting in a coffee shop. Just be your natural self online and you will do just great.
Do you agree with my points? What other tips would you like to give?
Catch my brand new technology column in the september issue of InBox1305 magazine. If you see this mag on the news stands, grab a copy. Just realized that with Rajini’s daughter on the cover, this is the closest I’d ever gotten to the superstar!!
On Page 2 of today’s Deccan Chronicle newspaper, my tech column focuses on the amazing tech innovations in the latest cars. The idea for the column is inspired by my drive from Chail (near Shimla) to Chandigarh yesterday in the soon to-be launched Skoda Octavia. For this column, I looked at the latest models of Mercedes Benz, BMW, Audi, Ford and Skoda to get a grip on the latest technologies. Read on.
Smart Technology in Latest Cars
The car manufacturers are upping the ante when it comes to intelligent usage of technology. The amount of computing powers in latest cars have is mind-boggling. Technology has helped in various areas of safety, comfort, energy saving and entertainment. Here are some good examples.
There are special sensors that keep an eye on your eyes. If a driver dozes off while driving, the sensor sends out a shrill alarm to wake him from the slumber. How does it know? By watching the eyelids !! When the eyelids no longer blink, it knows the driver is probably sleeping.
Sensors again come into play when the system finds your car approaching another vehicle and not slowing down. In this case, if it notices no action by the driver, the tech system slams the brakes and avoids collusion.
Emergency Call after Crash:
In the unfortunate circumstance of a car crash, the system automatically sends a signal to the emergency number alerting them of the accident. The siren and the hazard lights go off too to capture the attention of the passion vehicles for help.
Energy Saving Ideas:
One of the best uses of technology in high-end cars is to help increase the fuel efficiency and even better, to cut down on fuel consumption. Some of the latest models from Mercedes Benz switch off the car engine when it has been idling for 10 seconds or so. It instantly restarts at a gentle press of the accelerator. Also whenever the brakes are applied, the energy from the friction generated is converted into energy and used to recharge the batteries.
Seats with Memory:
Every person behind the wheel has a certain seating position that he or she is comfortable with. Some of the latest cars, like the Skoda Octavia, provide pre-set options where you can feed in the right height, back-rest inclination and seat distance from the steering wheel. The rear view mirrors also remember your right preference and adjust accordingly.
My tech column that appeared in today’s Deccan Chronicle focuses on five websites that has excellent advice on improving your life. After scouring through dozens of websites, I carefully handpicked my top 5. Here is the full text.
TOP 5 EFFICIENT LIFE -PRODUCTIVITY WEBSITES
If you ever wanted to improve your work efficiency, get better at life and be happier, then you will truly appreciate this article. I have carefully hand-picked the top 5 websites that offer advice, resource and tips that will help you get things done more efficiently and effectively.
‘Tips and downloads for getting things done’ is the motto for this website. The site contains lots of interesting information about improving life productivity. My favorite is the ‘How I Work’ series where successful people share their tips. No wonder that TIME magazine rated this site among the ‘25 Websites We Can’t Live Without’ list. LifeHacker.in, the Indian version launched recently.
This is a blog that talks about streamlining your space and your possessions so that you can be more efficient at work and enjoy a more relaxing and serene environment at home. Getting uncluttered and organized can be the first step to more efficiently tackling your projects and realizing a better-looking space.
Passionate writers and admirers of the human spirit, Marc and Angel enjoy sharing inspirational advice and practical tips for life. The site contains over 600 articles on happiness, productivity, emotional intelligence, relationships, and general self-improvement, and has attracted over 95 million page views.
This site is about finding simplicity in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing and find happiness. The archives of this site hold a treasure trove of very useful information. The site is ranked among the Top 50 websites in the world.
This site focuses less on ideas and more on execution of those ideas. The site is inspired from Thomas Edison’s famous quote, “Genius is 1% inspiration and 99% perspiration” and shares pragmatic, action-oriented insights from leading researchers and visionaries.
- The writer is a digital entrepreneur, author, speaker and a farmer.