I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.


Kiruba Shankar

You Can Now Officially ReUse My Business Card Designs

That’s right.  I have put all my Business Cards under Creative Commons and for most of the cards I have shared the PSD files of the designs.  This means that you can download the original source files of the designs, change your name, photo and details and have your very own custom designed cards. Visit the Business cards page here.

I have had a fascination towards customized business cards for a long time.  You might want to read this news coverage in INC magazine. There has been considerable interest from people wanting to use some of the designs.  I would mail them separately.  But then, it stuck me that I have nothing to lose by giving it all away.  After all,  most of my designs have been inspired by designs of other folks and so it’s only right for me to share it with others.

All I request is to give a link to my site or send an email if you use these designs. That’s it and nothing else.

Good luck and have fun. Cheers.

Announcing My Next Book : COUCH


I don’t cry often. Never in public. So, it completely surprised me when I broke down in the middle of my talk at the launch function of my book ‘Copy Right and Left‘ two weeks ago.  Right in front of  a packed audience. For a full 20 seconds (which felt a lot, lot longer, trust me !!).

It was an outpouring of relief.  Authoring a book had been on my bucketlist for as long as I remember. I have tried many times and failed in as many times!  Wrting a book is a long, arduous, tiresome, sometimes lonely journey. To cross the finish line and to see your baby come to the world is an amazing feeling. I just proved a point to myself.  Guess, I got overwhelmed.

So good was the entire experience, I couldn’t wait to get started on another arduous, long journey!  🙂 Especially, if its on a subject that is very close to my heart : Couchsurfing.

The book is titled, ‘COUCH : How a Simple Furniture is Helping World Travelers Save Money and Build Lifelong Friendships.” Read more about the book at http://Kiruba.com/couch

I remember the first time I couchsurfed. It was in Kuala Lumpur in May 2008. I stayed with a very friendly young Chinese guy, who was extremely hospitable. Two days earlier, I stayed in a plus 5 star hotel, courtesy of a large corporate who had invited me to speak at their conference. The stay at the 5 star hotel was luxurious but I enjoyed the couchsurfing experience more. I realized that it was the genuine hospitality, the kindness of the human heart and the opportunity to experience the local life is what couchsurfing so much more endearing. After my first experience, I was hooked. I knew this was my calling.

Since then, I have traveled to many countries which included USA, UK, Japan, Malaysia, Singapore, Hong Kong, Croatia and South Africa. In each of these countries, I had wonderful experiences staying with the locals. Each of the experience had been memorable.

Being a guest can only be surpassed with the joy of playing host. Me and my family have had the privilege of hosting travelers from France, Belgium. Japan. Australia, Malaysia and other countries.

I have since been a big evangelist to the concept of couchsurfing. I have been encouraging my friends to open their doors open to strangers and to experience the joy that I have felt. This book is an extension of that.

I genuinely felt happy with the book project, the sort of exuberance that a kid has while waiting to watch a KungFu Panda movie. I actually woke up at 3:50 am when subconciously the idea of the title came up. I fell in love with it and immediately started to work on the outline of the book.

To me, this book is an escapism. Just like how people take a coffee break or smoke break to break the monotony, I take out time to write this book.

This book has practical advice from my own experience and from experienced couchsurfers around the world. We already have some awesome people on the Advisory Panel.

I have always enjoyed doing collaborative projects and in the same spirit, this book is being authored in an open, transparent manner. The book is written on a Wiki.  You are welcome to contribute to the book. You are free to chip in and edit the book as you feel is right. Every person who contributes to the book gets mention both in the ‘Contributors’ section of the website and in the book.

Couchsurfing reaffirms my faith that people are good hearted. couchsurfing has taught me many life lessons and this book is my way of saying ‘Thank you’!

Explaining Couchsurfing to D.Murali, Deputy Editor, The Hindu Businessline

As part of ‘Food For Though‘ Podcast series, D.Murali, a wonderful senior journalist with The Hindu Businessline newspaper, invited me for an interview. As part of the interview, he also me about Couchsurfing and why I’m passionate about it. This interview took place on May 8th, 2009. Can’t believe 2 years whizzed past so soon. Watch my take on Couchsurfing below.

Getting to the Venue of the Book Launch Function.

Its July 20th. Already? Whoa. Time can run really fast. The book ‘Copy Right and Left’ has been a 3 month labour of love. Its finally set for launch.

The launch function is at Anna University campus in Chennai. Specifically at the Henry Maudslay Hall, right next to the Mechanical Department.

Time : 9:45am till 11 am on July 20. (today) We wanted it to a crisp little function.

We would love to have you at the launch function. Please consider this as my personal invitation. If you are coming over and need directions, this post would be handy. Ignore the initial rambling and head straight to the pictures.

The event is also webcast live between 10AM and 11AM. You can catch it live here at http://www.Kiruba.com/live

Even if you miss that, no worries. We will have lots of pictures and an edited video for you to catch the little function. Keep watching this space. Cheers!