In my digital marketing class at LIBA, we were discussing strategies on how to nurture a community that builds a tattooable brand. I took the example of Madras Bulls and Bullet communities that are run by customers. Imagine my surprise when one of the participants actually has tattooed the Royal Enfield’s logo on his forearm!! Hearing from Balaji, a market researcher, on why he loves Bullet was fascinating learning. It is things like these that makes classroom discussions super interesting!
The answer sheets have arrived. It’s evaluation time. In my 18 years of teaching, I tried a new technique for the first time. I crowdsourced the question paper. Yes, that’s right. I asked each team who worked on a case study to fix the questions and share it with the rest of the class. I picked the final questions from the rich repertoire. This experiment at BIM Trichy for my Digital and Social Media Marketing class has been super successful.
Wrapped up a successful course on Digital Marketing for the MBA students at Bharathidasan Institute of Management (BIM Trichy).
For the Final Exams, I did something I have never done before: Crowdsourced the questions!
The entire class was split into 9 teams right from the start of the course. Each team had to research a global company and dissect their business and marketing strategies. Now for the final exam, they had the freedom to fix their own questions specific to the company they researched.
End Result: I had a healthy bank of questions that were way better than even I could up with.
When you respect the team and give them the responsibility, they surprise you with greater level of involvement. Like a wise man said, the best form of learning is when you teach. That’s what my students did. Proud of them.
Very happy to have been accepted to the Case Method Teaching Program conducted by Harvard and IIM Ahmedabad. One of my life-long goals is to become a highly impactful teacher. People who know me know how much emphasis I place on class participation and collaborative learning. The Case Method is a brilliant way for students to learn practically and I’m really stoked that Harvard is bringing this course to India. Can’t wait to turn into a student and head to the IIMA campus.
This is my 18th year of teaching. Tomorrow, I begin my class at Bharathidasan Institute of Management in Trichy which is ranked amongst Top 20 B-Schools in India. I want my class to be very effective, purposeful yet fun. It is customary that I send out a welcome email to my students before I begin my course to set the right expectations. Here is a copy of that email. Do read my email and let me know what you think of it and how I can improve it. Thanks.
Thank you for choosing the ‘Digital and Social Media Marketing’ (DSMM) elective. You have various other choices and the fact that you chose this subject shows the interest you have in this domain. I truly appreciate it and I promise I will do my best to make it a worthwhile experience for you.
Our classes begin on July 19th at 8:30 am and I look forward to meeting everyone in person. Before that, it is customary for me to send you an email before we meet up. This helps set the right expectations and make the most of the course. This email is going to be quite long and hence I seek your patience to go through it in detail.
Activity Driven Learning: My classes feed on interaction and collaboration. Expect quizzes, case studies, student presentations, live projects, group projects etc. Be mentally prepared to do a lot of activities.
Groups: Our entire class will be divided into teams of 5 participants. You get to choose your own team mates. So, feel free to make your own gang. Once frozen, there can’t be any changes. The teams will remain the same until the end of the course. You will need to be seated in the class together with your own group.
Punctuality: I’m a stickler for time. I come to the class ten minutes before the start. I expect my students to do the same too. Please note that I will lock the doors when the class starts and no one will be allowed to step into the class after that.
Attendance: If you are in the class, you get attendance. If you are not, you do NOT get attendance. As simple as that. So, please don’t come to me with any excuses seeking attendance. Unless you are getting married…in which case, I’m hurt you didn’t invite me! 🙂
Assignments: As you probably would have guessed by now, you need to submit your assignments before time. Not on time. * Before Time! *. Every assignment will be graded and this will add up to your overall marks.
Connectivity: Ours is a digital media class. Hence, there needs to be proper WiFi working. I also urge you to bring your 4G enabled phone or Data Router to the class. The Internet is an absolute must because you will be required to do a lot of activities in the class. For every class, you will need to bring your laptops. However, there are times when I will call for a ‘Lids Down’ which means you will have to shut off your laptops and smartphones and focus on the class.
Pre-reads: A day before every class, I will send you reading notes for you to read through. Please do take the time to read. This will make our classes a lot more efficient.
Freedom: By now, you probably have this impression of me as this strict guy. You are partly right. I’m also the guy who respects freedom of speech. You are encouraged to voice your opinion. Our collective goal is to make this course an awesome one. So, feel free to open up and speak.
About Me: I’ve 22 years of work experience and every single day of that has been in the digital space. (the year I graduated was the year Internet was privatized in India). You can read about me at http://www.Kiruba.com/bio. I’ve been teaching for 18 years and here are the places where I have taught at. http://www.kiruba.com/teaching/universities/
Here’s where you can find me online.
My Hindu BusinessLine Column: http://www.bloncampus.com/hangout-at-bloc/movers-and-shakers/
Alright, everyone, I look forward to meeting everyone on Wednesday,19th July. Our class starts at 8:30 am. I will be there at 8:15 am. See you then.