At the start of my first day of class for the 2011 batch of students at the Madras Advertising Club, I asked them to do a task. I asked each of the students to write down three things that they HATE in a teacher and 3 qualities that they LOVE in a teacher.
I asked them to think of their teachers in school and college while listing down their thoughts. I advised them not to write their names as I wanted them to write with a free and open mind.
These inputs are always helpful in understanding the expectations of the students. I’m passionate about consistently improving myself as a teacher and have found these to be very helpful in my pursuit of excellence.
I figured I would share this list as this would be useful for anyone interesting in teaching.
I have compiled all the points together. I have left out duplicate points. The language you find below are from the students themselves with just minor polishing from my side.
WHAT WE HATE IN A TEACHER
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WHAT WE LIKE IN A TEACHER
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Hope you found these lists useful. Do add in your likes and dislikes below and will add them to the list above.
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I’ve taken charge of the course ‘Entrepreneurship and Media Management’ at Anna University’s Dept of Media Studies. As part of the course, I rope in experienced professionals to give guest lectures to the final year students.
For this week, I’m roping in Geoffrey G Thomas, a veteran in the Radio business and a guy who defies his age with his enthusiasm and youthfulness.

Geoff has been in the radio industry for over 15 years. He started off as an on air presenter in 1995 on Times FM ( Now Radio Mirchi). In 1999, he was unanimously voted as the best on air presenter by a leading english newspaper.
From year 2000 to 2009, he was with Radio Indigo in Bangalore, where he set up the country’s first all English private FM radio station. Responsible for both Bangalore and Goa, he was the National Programming Director during that period.
Later, he moved backed to Chennai and took charge as the Chief Programming Officer at Chennai Live 104.8 FM. He was here for two years from April 2009 to April 2011.
Geoff is now an entrepreneur and is in the process of setting up his own venture called Amaranta Entertainment.
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I first started teaching as a visiting faculty at College of Engineering, Guindy at Anna University in 2001. That stint still continues. Today, the University approached me to conduct a 4 month course on ‘Entrepreneurship and Media Management‘ for the final year students of M.Sc Electronic Media from the Department of Media Studies.
It’s the longest engagement that I had committed to the University. Never before have I taken a course for 4 months. Most of my previous engagements were guest lectures, the longest lasting a week.
At first, I hesitated. It was too heavy a commitment. Teaching, never is and never will be, a good paying proposition. At best, its a distraction from my professional work. Something that’s best avoided.
But then, I have an emotional connection with Dept of Media Studies. I have been associated with them for 10 years and stuck a strong rapport with the professors and faculty. Some of the faculty members right now are my old students. Besides, the smartest students from the class every year intern at my place and it has been a very mutual relationship. I had to give back to the department in my own way and what better way than sharing your knowledge.
I said yes. But on the condition that I will invite experts who I feel are the best in the field to join with me in teaching. This is not something that other teachers do. But I was clear. Only professionals in a particular area should teach a particular subject. The university accepted my proposal. So, as I proceed to teach in the next 16 weeks, I will look up for professionals and interested folks who enjoy teaching to invite to the university.
Take a look at the course outline below. If any of these falls in your area of expertise and interest, please let me know. We should certainly talk.
ENTREPRENEURIAL COMPETENCE
Entrepreneurship concept
Entrepreneurship as career
Personality Characteristics of Successful Entrepreneur
Knowledge and Skills required as an Entrepreneur.
ENTREPRENEURIAL ENVIRONMENT
Business Environment
Role of Family and Society
Entrepreneurship Development Training
Other Support Organizational Services
Centre and State Government Industrial Policies and Regulations
International Business
Proposal Writing
How to raise funding.
BUSINESS PLAN PREPARATION
Feasibility Study
Budgeting
Project Profile Preparation
Evaluation Criteria
MEDIA INDUSTRY
Starting a ..
Newspaper/Magazine/Online Journal
FM Radio
Community Radio
TV Channels
Production House
Setting up Studios
Professional Photographer
Cinematographer
Cinema Pre-production
Production, Publicity and Distribution
ADVERTISING and ANIMATION
Advertising Agency
Idea Concept
Media Planning
Identifying the problem
Target Audience
Visual and Copy
Timing and Duration
Post-Testing
INS Accreditation
Intellectual Property Rights
As you can see, there are many areas that are far beyond my capability level. There are many who are professionals in these areas and it really makes sense for the students to learn from the right professional.
The problem with the current study system is that the academic staff with almost zero work experience teach these subjects. You can’t blame them either. That’s the way the system exists. Here is where I see us contributing the most. We can make a difference by identifying the right professional for the right subject and connect them with the students. I truly want to make this count.
The course starts from July 1st week. Every Tuesday Afternoons from 1:30 pm to 4:30pm. A guest lecture can last anywhere from half hour to 3 hours. Quite flexible.
So, if you love teaching and if any of these areas are your passion, I would love to connect up. Am available at 098415 97744 and Kiruba(@)Kiruba.com
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One of my goals for 2009 is to get better at public speaking. While many say that they have enjoyed my talks, deep inside me, I know I could’ve done much better. Way better. My heart always cringes when I miss an opportunity to deliver a knock-out performance (and not just a good performance). I think there’s a sea of difference between a good performance and a Knock-out performance. My ex-boss calls it “hitting the ball out of the park”. �

The Entrepreneurship Cell at IIT Bombay is organizing the annual The Entrepreneurship Summit on 7th Feb. The event hosts Eureka’08, Asia’s biggest business plan competition. I’ve been invited to be a mentor and look forward to sharing my expertise and helping the folks out.









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I’ve been invited by SRM University to conduct a course on new media technologies to a select group of 20 Tamil Journalists. These journalists are all from north Sri Lanka and most of them are from Jaffna and other LTTE controlled areas. They have been sponsored by a Denmark organization to attend a 6 months journalism course here in Tamil Nadu.
It’s been one of the most fascinating teaching experience for me. For the first time, I’m teaching in Tamil. I’m quite conversant in Tamil but just that I have never taught in the language. I had my apprehensions but the first day was a lot smoother than I had anticipated.
Listening and comprehending Sri Lankan Tamil is a challenge and I’m yet to fully grasp it. I had to listen very intuitively to understand what they are trying to say. I guess, in a couple of days’ time, I should get used to it. The only other time I have been exposed to the tamil is from Kamal’s movie, Thenali.
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Email:Kiruba @ Kiruba.com
Phone :+91-44-42733619
Mobile : 98415 97744
Snail Mail :(Home)
Virugambakkam,
Chennai, INDIA
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