Amazon Launches Free Reading…..Which I May Never Use.
I hesitated about renewing my Kindle Unlimited account. It wasn’t the Rs.169 per month cost. Its that I have so many unread books that I’ve bought before and nearly half a dozen [...]
Speaking at the International Authors Summit
It’s an absolute honour to be invited for the International Authors Summit 2018. A true privilege to share the platform with over 40 well known global authors, publishers and book [...]
Building a Tattooable Brand and a Real-life Example
In my digital marketing class at LIBA, we were discussing strategies on how to nurture a community that builds a tattooable brand. I took the example of Madras Bulls and Bullet communities that [...]