I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.


Kiruba Shankar

Podcast with Nandan Nilekani: After Infosys & Aadhar, What are his Current Passion Projects?

Co-founder of Infosys, creator of the Unique Identity (UID) Aadhar in India, an author, and an investor — there are many hats that Nandan Nilekani wears with panache! How does he still manage to be so active and enthusiastic? I asked Nandan himself this question for the podcast and this is what he said. “Well, I continue to be excited by seeing what’s happening in the world, in technology. I’m a big believer that India’s challenges can be met by technological leapfrogging,” he says.

Being a serial investor — he has invested in 12 start-ups so far — he says the one thing he looks for in a prospective company is the people. “I always look for a great team. For me, people are the most important. Then, of course, the idea and business plan, and the desire to build a company. I look for those who want to change an industry and a sector.”

One interesting factoid about him is that he owns a house in Coonoor that once belonged to the grandparents of the father of computing, Alan Turing!

Listen to the podcast, where he talks about all this and more.

You can catch over a dozen interviews I have done with Movers & Shakers here at The Hindu Businessline.

Interviewing Mr.T.N.Seshan

Here are some photos from the podcast interview with Mr.T.N.Seshan (http://en.wikipedia.org/wiki/T._N._Seshan)

Setting up the equipment with Suresh Menon, the director of the soon to be released movie ‘Unnil Tholainthein’. — with Suresh Menon at T.N.Seshan’s Residence.

We set up the interview at his porch, at the entrance of his home. Previously, we had the hall as the venue. His wife was resting there and Mr.Seshan did not want to disturb her. — at T.N.Seshan’s Residence.

Mr.Seshan was in a grumpy mood. He gave very terse answers in the beginning but 15 minutes into the interview, he started to loosen up. — at T.N.Seshan’s Residence.

At T.N.Seshan’s Residence.

Interview set up from the cameraman’s angle. — at T.N.Seshan’s Residence.

The talented crew from Sushmma Multimedia. — with Suresh Menon at T.N.Seshan’s Residence.

Checking up the questions asked by you here in FB. — at T.N.Seshan’s Residence.

Interviewing Sree Sreenivasn, Columbia University’s first Chief Digital Officer

Today evening at 4pm, I’m interviewing Sree Sreenivasn, Columbia University’s first Chief Digital Officer. He has been a professor for 20 years at Columbia Journalism School, considered to be the best Journalism institute in the World. He will soon take up a new job at The New York Metropolitan Museum as its first Chief Digital Officer.

Mr. Sreenivasan has been named one of Poynter’s 35 most influential people in social media; one of OnlineColleges.net’s 50 most social media savvy professors in America; one of GQ India’s 30 digital Indians; and one of the Huffington Post’s 50 media people to follow on Facebook.

You can read more about Sree at http://www.Sree.net/.

If you have any questions for Sree, I would be happy to ask him on your behalf.

My technology column in today’s Deccan Chronicle

My technology column in today’s Deccan Chronicle newspaper focuses on the power of videos. In this column, I have very convincing facts to prove why video content is powerful and cannot be ignored. Do click on the pic. I’ve also added the text version below for easier reading. Co-incidentally, I wrote the first script in my life for a 3 minute video that will be launched today evening.

Here’s the full text.

Here’s a quiz question for you. Google is the World’s largest search engine. Name the second largest? Now, I’ll wait for your answer. Did you say Bing, Yahoo! or the latest DuckDuckGo? Nope, you are wrong. The correct answer is ‘YouTube’. Goes to show you how powerfully important videos are.

That’s not all. Listen to these impressive statistics. More than half of the Internet traffic in the world is in the form of videos. Over 60% of peole prefer watching video rather than reading voluminous text.

Now, imagine what that can do for your business. Having a nicely produced high quality video, goes a long way in not only explaining the product but also encouraging the consumers to buy your product. A research by Bubuox clearly states that product videos increase the chances of online purchase as it gives confidence to the potential buyer.

Want proof? Take Kickstarter.com for example. It’s a platform for people to raise funds for their ideas through a crowdsourcing model. Crowdfunding, if you will. We did an analysis of the 100 most successful campaigns on the platform. We came to a simple conclusion that almost all of them have a short video that clearly communicated their objective and illustrated their goal.

Storytelling is an important business tool. That’s why it’s important for every business to create a compelling story that inspires and encourages people to share it with their friends. Now that everyone is on Facebook or Twitter, it makes it so much easier for others to share and spread your videos creating a butterfly effect.

Videos are lot more difficult to produce than text. It requires professional editors and is definitely more expensive and effort intensive. Yet, videos are very effective and they deliver excellent results. Its time you seriously started looking at video content.

Kiruba Shankar believes in video and hosts a video podcast show at http://Kiruba.TV/

Podcast Interview with K.V.Prasad, Ford’s ‘What Next’ Guy.

I’m here at the NASSCOM India Leadership Forum on an invitation from Ford and NASSCOM to conduct an unconference for digital influencers in the automotive space.  I decided to take this opportunity to fix an appointment for a podcast interview with Mr.K.V.Prasad.

K. Venkatesh Prasad is Ford’s “What’s Next” guy, responsible for fostering global cross-functional innovation at Ford.  He  is the founding leader of Ford Motor Company’s Infotronics Technologies Group – a globally distributed activity the company established in 1998.

In this capacity, he oversees Ford Motor Company’s engagement in global multimedia standards and the related development of vehicle communications & computing technologies. Earlier, Dr. Prasad led research in the area of computer vision, electronic imaging and pattern recognition.

He imagined the vehicle as a software platform where features and services could be beamed in from the outside – without incremental built-in hardware. That revolutionary mind-set led to the development of Ford SYNC. Software-based, the voice-activated SYNC system allows Ford and Lincoln vehicle owners to seamlessly connect to their cell phones, MP3 players and a host of other features and services in and through their vehicle – hands-free.

Prasad was born in Chennai and attended schools there and in Bengaluru, Pune and New Delhi. He went on to earn his Bachelor’s degree in Electronics & Communications Engineering from NIT-Trichy in 1980, and holds double Masters degrees in Electrical Engineering from IIT-Madras and Washington State University, Pullman. He completed his Ph.D in Electrical Engineering in 1990 from Rutgers University, New Brunswick, NJ in USA.