Macromedia, the guys who make the world’s best web development tools, didn’t make their own website. Instead they outsourced the re-design work to Method, a NYC hq’d design company. “But why ? Isn’t Macromedia capable of designing their own sites ?” , you might ask. Sure they are. Well, they can, if they want to. But they’d rather concente on what they do best, make kickarse products. They gave their work to a company which makes kickarse websites. So there you go. Concentrating on core competencies is the name of the game.