Mecca Cola , the Islamic drink ? Bottles of a new soft drink named Mecca Cola, with labels in Arabic and English, are seen in Paris, November 8, 2002. Businessman Taoufik Mathlouthi, a director of Radio Mediterranean, launched Mecca Cola as Muslims observe the holy month of Ramadan. Ten percent of the profits will go to Palestinian humanitarian causes in aid of children, education, and preserving the heritage. ( via Umair Salam , a pakistani living in Canada )