Today evening, I’m off to attend the Chennai Management Book Readers’ Club meeting that I help support. The book that is being discussed today is the Pshychology of Persuasion. : How to Persuade Others to Your Way of Thinking. We are a small group of people with interest in management books. How this works is each of us choose a particular book of interest to read. Then we take turns every week to share our thoughts and learning on the book. The meeting, though scheduled for only one hour usually goes on much longer that that.