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In my digital marketing class at LIBA, we were discussing strategies on how to nurture a community that builds a tattooable brand. I took the example of Madras Bulls and Bullet communities that [...]

Wrapped up a successful course on Digital Marketing for the MBA students at Bharathidasan Institute of Management (BIM Trichy). For the Final Exams, I did something I have never done before: [...]

Finished the marathon exercise of evaluating the final results of Digital Marketing Exam for 93 students of BIM, Trichy. While correcting these papers on a flight, a SpiceJet air-hostess must [...]