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Sometimes, it beats me as to why anyone would want to change a logo that’s so well entrenched in people’s mind. I can understand them looking for a brand change looking for a market [...]

The last day of a year has always been a day I like. It’s the day when I give finishing touches to my New Year Resolutions, a process I’ve enjoyed over the years. It’s also the [...]

How a Wine Company Used Blogs Effectively This is one of the best and most pragmatic posts I’ve read on how companies can benefit from blogging. In this case, Strormoek Wine company sent [...]

2006 to See More Money Spent on Online Ads than Newspapers and TV Credit Suisse First Boston analyst via Bloomberg.com : “The move to online advertising is happening faster than analysts [...]

How Cell Phones Help Media Cell Phones and Blogs will be a big bonanza for TV channels and Newspapers. Whenever a tragedy happens somewhere, there’ll always be someone with a camera phone [...]